Netlify Analytics

December 31, 2019

Netlify is the only company that has ever made me feel bad for not giving it money. I have been a Netlify user for a long time, and with its generous free tier, I’ve never needed to upgrade or hit any of its caps.

When Netlify announced an analytics add-on, I immediately read the docs and did nothing with it. I have Google Analytics installed on my sites and figured that was enough. But the thing that was interesting about Netlify’s offering was that it used all server-side data.

What does that all mean? You don’t need to have pixel or JavaScript running on your site to track. The performance win is there because tracking scripts can get large and not load when you want them to load. You can’t put much caching on them either.

The benefit that I didn’t see was how different the numbers would be on the server-side. If your target audience for a product is a user base that is blocking trackers, then your numbers might be eye-opening.

Stats

Netlify will give you the following stats:

  1. Page Views
  2. Unique Visitors
  3. Top Pages
  4. Top Not Found
  5. Traffic Sources
  6. Bandwidth Uses

The one thing that I found interesting was the Top Not Found pages. There was a ton of old WordPress login URLs, so I was wondering if something was trying to attack that.

At $9 a month, it might be a lot for people to shallow to add to a lot of their projects. But if you are hosting one of your flagship products on Netlify, then it will at least be an eye-opener to see what is going on with your site more quickly than any other platform.